Education Institutes resort to Search Engine Marketing to create awareness

Higher education institutes across the country and resorting to Search Engine Marketing (SEM) to create awareness and market their offerings to their target audience. Indian Institute of Management Ahmedabad and Xavier Institute of Management, Bhubaneshwar have been sighted as users of SEM to create awareness. Others, such as Wigan & Leigh College (WLC), Amity University, Rai University, IMS coaching centre, Career Launcher and Whistling Woods International have also adopted the SEM route to create awareness, reports Business Standard.



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