August 4th, 2007
Sulekha.com awards media planning and buying contract to Lintas’ media agency
A media planning and buying account pegged at around Rs 8 crore to Rs 10 crore has been awarded to Lintas’ Media Agency - Interactions. Sulekha.com, a portal for Indians living globally has been around since the early days of the Internet providing classifieds, yellow pages, social networking services and other portal features to Indians. They are now seeking to build a nationwide brand integrating local commerce, social media and mobile. A logo revamp is also planned. AgencyFAQs reports that, Interaction will be responsible to handle the media buying and planning for Sulekha.com in India and USA.
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