news . TekChakra.com

Reliance has released its first Bollywood game on Zapak called Cash Back, based on the popular Bollywood title. Anubhav Sinha, the director of Cash is very upbeat about the opportunity saying that the deal is a win-win situation for both companies. “While the film benefits from exposure to its intended target audience, users of Zapak.com get access to the film property before the film actually hits the theatres” director of Cash - Anubhav Sinha, has said. Cash Back, is a unique racing game, where the player has to collect diamonds while streering the luge to reach his destination in record time.

— Vishal L    Filed under: Gaming, Bollywood & Movies