news . TekChakra.com

Indian advertisers have finally jumped on the bandwagon of marketing on popular social networking sites in India, such as Orkut, Fropper, Facebook and Youtube amongst others. Apparently the brand value is higher on these sites. “Users of social networks are a close-knit community, where opinions are trusted, or at least considered,” says Sachin Bhatia - who is the co-founder and chief marketing officer at MakeMyTrip.com. Consultant Harish Bijoor went on to say that these sites give marketers a well profiled target audience, and “It is an opportunity to engage with audiences, create a viral effect and spread the word about the brand.”

[ Source: TelevisionPoint ]

— Vishal L    Filed under: Marketing, Social Media, Advertising