August 6th, 2007
Yahoo! India, MD says - ads to look like content in future
Yahoo! India would like to make ads look more like content to users. At a very basic level, this is already being done by Google Adsense and Google Adwords systems, which allow advertisers and publishers to mask content such that it blends in with page content and looks more like content. George Zacharias, MD of Yahoo! India has said in an interview with AgencyFAQs titled “Zacharias on breaking down the walled garden“, that they will be moving into making advertising look like content to the user, making it almost impossible to differentiate the two.
— Vishal L Filed under: Search, Portals, Uncategorized
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