Idea Cellular signs up Artificial Life for mobile content

Idea Cellular has signed up mobile content development and publisher Artificial Life, to provide mobile games, ringtones, wallpapers, video mails to Idea’s subscriber base. Initial batch of content includes V-girl, V-boyfriend, Poli - the Bear, V-Penguins, Let Go Of My Banana, Swine Dining and America’s Next Top Model.

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