Reliance hires Youth Icons to attract more traffic on BigAdda.com
Reliance Entertainment has hired 5 youth icons to form and run exclusive Communities on its recent BigAdda.com foray into the Social Networking business. Atul Kasbekar, Shankar Mahadevan, Irina Brar, Madhur Bhandarkar and Dia Mirza are amongst the first icons. The President of Reliance Entertainment says that - “Music, Fashion, Movies and Sports are something that cuts across all segments and age groups. The idea was to create a platform where the fans/users can talk/share with their icon. Going forward, we plan to increase our community drivers and supplement it with innovative marketing and promotional activities.” Reliance has high hopes of reaching a 100 million member mark by 2010, and they claim to have already got 100,000 members in 6 weeks. An Alexa check up would probably say otherwise, and once can also see that their initial steep traffic surge blip is on a sudden decline.
— Vishal L Filed under: Social Media
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