news . TekChakra.com

Indiainfoline reports that Mauj has tied up with Ram Gopal Verma and Fame Adlabs to produce and sell mobile content for upcoming Bollywood movie - Ram Gopal Verma Ki Aag. Ringtones, wallpapers and games are planned to be developed and sold. Mauj is very active in the space of creating Bollywood mobile content and supplying it to Carriers in India - and also plays the role of a mobile content aggregator. Previously we had learnt that Mauj coughed up Rs 1.5 cr for exclusive mobile content publishing rights for Bollywood runaway hit KANK (Kabhi Alvida Na Kehna) - but were only able to recover Rs 90 Lakhs in revenues - burning a large hole in their pocket.

— Vishal L    Filed under: Mobile, Bollywood & Movies