August 22nd, 2007
LastMinuteInventory.com being launched by 3 big media players
Star, Zee and Times of India have jointly invested in the company floated by Dentsu to setup lastminuteinventory.com a place that allows advertisers to pick up unsold ad slots on TV and other media. Around 15% of ad inventory remains unsold currently.
— Vishal L Filed under: Uncategorized
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