Mauj signes up Mobile rights for new Bollywood movie with Ram Gopal Verma

Indiainfoline reports that Mauj has tied up with Ram Gopal Verma and Fame Adlabs to produce and sell mobile content for upcoming Bollywood movie - Ram Gopal Verma Ki Aag. Ringtones, wallpapers and games are planned to be developed and sold. Mauj is very active in the space of creating Bollywood mobile content and supplying […]

UTV releases bollywood movie exclusively online

UTV has tied up with three Indian portals, namely Bigflicks.com, Rajshri.com and Indyaondemand.com to release Vikram Bhatt directed movie “Fear” only online through the Internet on 10th of August 2007. This has never been done before, and is indeed a bold move and a gamble whose results may strengthen the way forward for a […]

Reliance releases bollywood game “Cash Back” as a free-to-play game on Zapak

Reliance has released its first Bollywood game on Zapak called Cash Back, based on the popular Bollywood title. Anubhav Sinha, the director of Cash is very upbeat about the opportunity saying that the deal is a win-win situation for both companies. “While the film benefits from exposure to its intended target audience, users of Zapak.com […]