Social Networking sites being targeted by Marketers in India

Indian advertisers have finally jumped on the bandwagon of marketing on popular social networking sites in India, such as Orkut, Fropper, Facebook and Youtube amongst others. Apparently the brand value is higher on these sites. “Users of social networks are a close-knit community, where opinions are trusted, or at least considered,” says Sachin Bhatia - […]

Internet influences purchase decision like never before, says Exchange4media head