Bharatstudent.com uses unethical black hat methods to market site and get traffic

It seems as though BharatStudent.com is using black hat tactics to market their website and get traffic to it. They (or their marketing agents) are posting sort of pornographical content that lures users onto their site through postings and profiles in Orkut.com . A lot of companies do this as a regular practice including the […]

Naukri.com company planning foray into other online models

After just foraying into SocialNetworking with the recent launch of Brijj.com - Info Edge India (the company that owns Naukri, 99acres and Jeevansathi) are now planning to get into other popular online verticals like auto portals, educational portals and yellow pages.

Hindustan Times says Social Networking sites not just for fun and connections

Hindustan Times wrote an article that shows what else the power of Social Networking can be used, other than the obvious areas.

Reliance hires Youth Icons to attract more traffic on BigAdda.com

Reliance Entertainment has hired 5 youth icons to form and run exclusive Communities on its recent BigAdda.com foray into the Social Networking business. Atul Kasbekar, Shankar Mahadevan, Irina Brar, Madhur Bhandarkar and Dia Mirza are amongst the first icons. The President of Reliance Entertainment says that - “Music, Fashion, Movies and Sports are something that […]

Bharatmatrimony vs Shaadi vs Jeevansathi - and the winner is…

In a report India Online 2007, published by JuxtConsult, there are approximately 12 million online matrimonial users from Urban India, making matrimonial search the 13th most popular online activity in India. This comprises of about 48% of the online urban Indian population. The site specific results are -

35.5% prefer Bharatmatrimony
28.2& prefer Shaadi
5.6% prefer Google (what […]

Campus18.com launched for Youth India

Another Social Networking site Campus18.com targeting the youth in India, is being launched. Tangerine Digital has a stake in it. They are planning on campus promotion across various colleges in India.

Orkut starts opinion poll on website for Indians, to celebrate 60 years of independence

Orkut has started an India specific opinion poll on its pages, targeting Indians globally. Users are being asked questions like - who is their favourite global Indian? Which is their favourite Movie, and where should India focus on in the next 10 years for economic growth? “We are proud to be a part of India’s […]

Rediff’s iShare to go Regional

Rediff.com is planning to setup regional content sections for its content on iShare, in an effort to spread the idea that multimedia content is multi-lingual and multi-regional. Rediff seems to have been in talks with media companies for uploading their content on iShare, and was also trying to find music groups.

Naukri launches Brijj.com - a new India centric Business Social Networking website

Naukri.com parent company Info Edge India Pvt Ltd, has launched a Business Social Networking site called Brijj.com. The site is similar to the very popular global business networking site, Linkedin.com - but positioned exclusively for the Indian business networking scene.

Burrp comes to Delhi/NCR

After launching local versions of its service in Mumbai, Bangalore, Kolkata, Chennai and Hyderabad - Burrp has arrived in Delhi/NCR. The site will contain reviews and recommendations to eateries, restaurants, nightlife spots, paan shops, juice centres, pubs, cafes amongst others. Expansion into other areas are also expected, such as local events, movies, hotels, shopping boutiques […]