In a recent report by Juxt Consult, 51% of Indian youth are using dating sites as compared to 48% using matrimonial sites in 2007. These figures were just at 24% using dating and 15% using matrimonial in 2006. The next few years can see a flip in the growth as matrimonial sites are seeing a […]
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ComScore has reported that Facebook traffic has grown by 230% in India as compared to 36% traffic on Orkut from India for 6 month period - from January to June 2007. Facebook fever seems to be catching on in India. Facebook audience comprises of slightly older and more sophisticated crowd as compared to Orkut, which […]
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Reliance Entertainment has made its move into the desi social networking + blogging + media sharing space with www.bigadda.com. They plan to spend Rs 5 crores to Rs 6 crores for marketing within 2 to 3 months, targetting Internet, Radio, TV and Outdoor media. The site went into Alpha stage in early May 2007 and […]
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Minekey.com, a widget service that allows publishers to insert a widget box into their website - displaying news from around the web that matches the page content, has received funding of $3 million USD from NEA-IndoUS ventures. Headquartered in California, minekey has development centers Delhi and an R&D incubation unit at IIT Kharagpur. Read what […]
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Yet another Indian Social Networking website Campus18.com is getting ready to launch later this week after being in stealth mode for 6 months. To create blog content, they are hiring writers from various parts of India and paying them around Rs 3000 per month for 6 to 8 blog posts. The site will have standard […]
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Indian advertisers have finally jumped on the bandwagon of marketing on popular social networking sites in India, such as Orkut, Fropper, Facebook and Youtube amongst others. Apparently the brand value is higher on these sites. “Users of social networks are a close-knit community, where opinions are trusted, or at least considered,” says Sachin Bhatia - […]
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Bharatmatrimony.com has hosted a massive online virtual Swayamvar on 3rd August for all sub-castes of Agarwal community. Murugavel Janakiraman, founder and CEO of the BharatMatrimony Group, has said, “Our matrimony meets and mega Swayamvarams have been a great success and we have launched Virtual Matrimony Meet on similar lines.” The virtual meet allows participants to […]
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